The voodoo we do
Ok, it isn’t voodoo. But it can seem that way. Just like what you do may seem like magic to me.
Strategy & Planning
Brand Foundations Workshop
Marketing’s goal is to own a word or an idea in the customer’s mind.
You can’t do that if every message from your company sounds different.
You can’t do that if you don’t know your customer.
You can’t do that if you don’t know your role in your customer’s story.
The Brand Foundations Workshop is focused on 1 idea: improving your ability to communicate with your potential and existing customers.
I’m not talking about putting your site on a faster web server or teaching you how to use the social media flavor of the week.
I’m talking about:
- Showing you how to use tone and messaging to build your brand
- Digging into your clients to understand what they want and need from you, what you have to do to be trusted, and how they expect you to help them
- Taking that information and identifying the key components of your marketing strategy
The workshop isn’t a stack of printouts for you to fill out. It is a series of facilitator-led exercises designed to get input and buy-in from the entire team.
Developing a strategy that connects with your best customers is awesome. Doing and keeping everyone happy, that’s magic.
This is primarily an online workshop, but can be done in-person throughout much of NE Ohio without additional cost.
The workshop runs 3 – 4 hours depending on the number of attendees. This is a decision-making workshop that could affect everything from the way you answer the phone to the plans for your next product. The business decision makers need to be there.
Investment: $3000 for 5 people + $400/ additional person up to 10 total. If you have more than 10 decision makers, there’s your problem.
Web Design & Development
Purposeful bespoke design
It isn’t hard to build a website. You can make 1 in a few minutes. Many hosts provide site builders. So does Google. Or you could use Wix or WordPress.com.
“A website” isn’t hard to come by. But it isn’t going to do much for you.
That’s why many business owners are disappointed when they hire a designer. Designers care about design. They know about kearning and animation and getting the layout pixel perfect.
And there are a lot of disappointed people who hired developers. Developers develop code.
Josh Robbs, Rust Belt Webworks’ designer/developer, is first and foremost a marketer. He cares about marketing – the business of promoting and selling goods and services.
That doesn’t mean the other things are unimportant. But what do you care about more, Mr Business Owner? Ensuring the site’s code is properly commented or getting more clients? And what keeps you up at night, Ms. Business Owner? Is it the site’s kearning or is it your site’s lackluster conversion rate?
Rust Belt Webworks builds education-based marketing sites that attract, educate, and close clients you’ve never even spoken with.
1-page sites start at $600.
Small sites start at $1500.
Large sites start at $3000.
If that sounds like something your business could use, click here to schedule a free consultation.