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1000 True Fans is the cornerstone of content marketing

In Articles by Josh Robbs0 Comments

The 1000 True Fans (1KTF) theory was introduced in 2008 by Kevin Kelly. The basic idea is that you may be better off connecting with 1000 people who really, really, REALLY love your products than connecting with tons of people who are lukewarm about your stuff. It’s a cornerstone of content marketing.