I’m a Perry Marshall fan. He’s a best-selling author. I love his book 80/20 Sales and Marketing. (Buy it for yourself.) But he just wrote an article that I’ll call flawed.
Content is king of?View Post
The 1000 True Fans (1KTF) theory was introduced in 2008 by Kevin Kelly. The basic idea is that you may be better off connecting with 1000 people who really, really, REALLY love your products than connecting with tons of people who are lukewarm about your stuff. It’s a cornerstone of content marketing.
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